30. The Difference of a Single Letter
In a masterclass of typographic placement, this pair’s T-shirts are playing a cheeky game of hide and seek with the unsuspecting public. As if ripped from the pages of a British pub menu, ‘Keep Calm and Try An Ale’ has taken a turn down a rather more risqué lane, thanks to the unfortunate fold in fabric on the left.
The message now delivers a rather different invitation, the kind not typically found on a beer coaster. One can only admire the unintended boldness, the serendipity of folding, and the red faces that will inevitably follow this laundry mishap.
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