Parental Bonds
Whether we like it or not, there are some very obvious gender roles in our society: women are often perceived as care-givers, while men are the ones who are supposed to go out to work and provide for the family financially. So, whenever we see products advertising something that has to do with babies or children, we often see mothers featured in the ad.
When it comes to single parents, many people don’t give single fathers the credit they deserve. And not only single fathers; when it comes to parenting, people often forget that fathers have just as much responsibility as mothers. That’s why people had to do a double-take when they first saw this revolutionary advertisement. We hope that one day this ad will be the norm and wouldn’ seem so weird!